Category: Accesswire

LONDON, GB / ACCESS Newswire / February 24, 2026 / Assembly, the global omnichannel agency built to make brands perform, has been appointed by Jabra, world leading brand in audio, video, and collaboration solutions, as its global paid media agency and lead partner for Amazon services following a competitive pitch process. Assembly’s remit spans full-funnel paid media across search, social, display, video, and retail media, alongside Amazon strategy and marketplace operations, to fuel Jabra’s next phase of global growth.

Pitch Consultants, Tuffon Hall Consultancy, commented: “This was an exceptionally competitive process, and Jabra’s new move towards a direct-to-consumer model marks a major shift for the business. Assembly impressed with a powerful proposition, using their proprietary platform STAGE to create a true intelligence engine for Jabra that supports smarter, more connected growth.”

Why Jabra chose Assembly

Assembly was selected for its ability to connect brand and performance, its strength in forecasting and scenario planning through the proprietary STAGE Experience Engine, and its track record in complex, globally scaled categories. STAGE will bring together Jabra’s media, commerce, and audience data to power always-on insight generation, in-flight optimisation, and clearer measurement of business outcomes.

“Jabra is an iconic innovator in professional audio and video, with ambitious plans to scale how people work, collaborate, and communicate.” said Bridget Hopkins, CEO, Assembly Europe. “Our shared opportunity is to connect brand storytelling with performance media and retail media in a single, accountable system at global scale.”

What the partnership will do

The partnership will establish a unified operating rhythm across regions, aligning brand, demand generation, and ecommerce teams against shared growth and revenue goals.

Assembly will deploy STAGE and its Brand Performance Planning approach to identify and prioritise high-value audiences, design connected journeys from awareness to purchase, and continually rebalance investment across channels and marketplaces based on real-time performance signals.

Sandrine Lloyd, SVP Global Marketing at Jabra commented “The way people work, buy and engage with brands is changing fast, and our marketing needs to move with it. Assembly stood out for their integrated approach and their ability to translate strategy into action at scale. We see this partnership as an important step in accelerating Jabra’s global growth and relevance in a rapidly evolving market.”

ABOUT ASSEMBLY

Assembly is a global omnichannel agency delivering a modern, data-led approach to growth. Backed by the Stagwell network, we are a literal assembly of data, talent, and technology built to unlock smarter, faster, and better-performing outcomes from the bottom up – not the top down. Curious, collaborative, and driven by change, we are an agency of builders who believe the better the experience, the better the performance. We don’t see brand and performance as an either/or. For us, it’s always both. The + symbol in our logo, known as the ORAD, represents this mindset. It’s a mark of how we think, how we build, and how we deliver results across the full funnel. Assembly’s foundation is built on three core elements: our purpose-built STAGE Experience Engine, the strategic product it powers – Brand Performance Planning (BPP) – and an organizational design built for speed, depth, and the demands of modern marketing. Together, they enable us to build better brand experiences that reimagine how brands connect, engage, and grow across data, tech, media, creative and commerce.  With over 3,000 experts in 44 offices worldwide, Assembly delivers full-funnel solutions that help the world’s most ambitious brands perform. Learn more at assemblyglobal.com.

MEDIA CONTACT

Alex Boniface
Alex.Boniface@assemblyglobal.com

SOURCE: Assembly

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Company Addresses Ergatta Acquisition, 2026 Guidance, Sportstech Loan and Share Pledge Enforcement, Reverse Split

AUSTIN, TEXAS / ACCESS Newswire / February 23, 2026 / Interactive Strength Inc. (Nasdaq:TRNR) (“TRNR” or the “Company”), maker of innovative specialty fitness equipment under the Wattbike, CLMBR and FORME brands, today announced it had updated its FAQs and Investor Presentation, highlighting the increase of its 2026 pro forma revenue guidance of more than $30 million. The Company urges all shareholders to review the information and updates carefully.

TRNR Investor Contact

ir@interactivestrength.com

About Interactive Strength Inc.:

Interactive Strength Inc. (Nasdaq: TRNR) has established a leading portfolio of premium fitness brands – Wattbike, CLMBR, and FORME – that combine advanced hardware, smart technology, and immersive content to deliver exceptional training experiences for both commercial and home use.

Wattbike offers a range of high-performance indoor bikes that set the global standard in cycling. Known for unmatched accuracy, realistic ride feel, and advanced performance tracking, Wattbike is trusted by elite athletes, national teams, and fitness enthusiasts around the world.

CLMBR redefines the next-generation vertical climbing experience through its patented open-frame design and immersive touchscreen, delivering a high-intensity, low-impact workout that’s both efficient and effective.

FORME delivers strength, mobility, and recovery training through immersive content, performance-grade hardware, and expert coaching. Its wall-mounted systems include the Studio, a smart fitness mirror for guided programming and live 1:1 personal training, and the Lift, which adds smart resistance cable training-ideal for high-performance environments and sport-specific development.

From elite performance to everyday wellness, our ecosystem of performance-focused solutions delivers data-driven outcomes for athletes, fitness enthusiasts, and commercial operators.

Forward Looking Statements:

This press release includes certain statements that are “forward-looking statements” for purposes of the safe harbor provisions under the United States Private Securities Litigation Reform Act of 1995. Forward-looking statements do not relate strictly to historical or current facts and reflect management’s assumptions, views, plans, objectives and projections about the future. Forward-looking statements generally are accompanied by words such as “believe”, “project”, “expect”, “anticipate”, “estimate”, “intend”, “strategy”, “future”, “opportunity”, “plan”, “may”, “should”, “will”, “would”, “will be”, “will continue”, “will likely result” or similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The reader is cautioned not to rely on these forward-looking statements. These statements are based on current expectations of future events. If underlying assumptions prove inaccurate or known or unknown risks or uncertainties materialize, actual results could vary materially from the expectations and projections of the Company. Risks and uncertainties include but are not limited to: market and other conditions, demand for our products; competition, including technological advances made by and new products released by our competitors; our ability to accurately forecast consumer demand for our products and adequately maintain our inventory; and our reliance on a limited number of suppliers and distributors for our products. A further list and descriptions of these risks, uncertainties and other factors can be found in filings with the Securities and Exchange Commission. To the extent permitted under applicable law, the Company assumes no obligation to update any forward-looking statements.

SOURCE: Interactive Strength Inc.

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We’re relaunching PerfAgents with a renewed focus on performance test orchestration-bringing load testing, real user journeys, and live performance visibility into a single, coordinated workflow.

PISCATAWAY, NJ / ACCESS Newswire / February 23, 2026 / Testing Mavens today announced the launch of the rebranded PerfAgents platform, introducing a next‑generation performance test orchestration solution designed to revolutionize the way organizations setup, execute, and analyze performance tests at scale.

PerfAgents, known for its synthetic monitoring and deep observability features-now introduces a powerful suite of capabilities focused entirely on Performance Test Orchestration, helping modern engineering teams accelerate release cycles while improving application resilience.

The cofounder of Testing Mavens, Jayan Joseph said “This platform is the result of years spent observing where end‑to‑end performance testing breaks down in practice, and where existing tools fall short for modern engineering teams.”

A Unified Orchestration Layer for Modern Performance Engineering

The latest PerfAgents release provides an end‑to‑end orchestration engine that simplifies the full lifecycle of performance testing, from script onboarding, distributed execution, and environment coordination to real‑time insights.

With this update, organizations can:

• Setup and schedule execute complex performance test suites from a single intuitive interface.

• Schedule synchronized UI runs that automatically trigger when load reaches a predefined threshold, capturing user journey and experience.

• Coordinate distributed test generators in the cloud without managing infrastructure overhead.

• Version, label, and track test runs across multiple environments with zero manual tracking.

• Automate environment setup and resource allocation, reducing operational complexity in high‑scale scenarios.

What’s New in this Release

1. Smart Distributed Test Orchestration

PerfAgents now intelligently scales and orchestrates load generators across cloud environments, allowing engineering teams to simulate thousands of concurrent users and business transactions without infrastructure maintenance.

2. Real‑Time Test Execution Monitoring

Live visibility into running tests, enabling teams to detect anomalies, react to failures instantly, and adjust load patterns or parameters on the fly.

3. Integrated Backend & Client‑Side Performance monitoring

For the first time, PerfAgents correlates end‑user performance metrics with backend endpoint signals, providing a 360‑degree view of system behavior under load.

4. Automated Artifact & Version Management

Every test run-including logs, metrics, traces, and dashboards is automatically stored and versioned, ensuring audit ability, reproducibility, and easy comparison across iterations.

Purpose‑Built for Modern QA/QE, SRE, and DevOps Teams

Originally designed to eliminate the heavy lifting associated with distributed performance testing, such as managing JMeter generators, scaling infrastructure, or coordinating multi‑cloud workloads, PerfAgents has matured into a full-fledged Performance Engineering Control Center.

Its orchestration-first upgrades give enterprises the ability to:

• Run continuous performance tests early and often

• Validate performance SLAs with lower feedback cycle times

• Detect regressions earlier in the development lifecycle

• Ensure consistent test execution across teams and environments

• Simulate real-world global usage patterns with precision

Looking Ahead: The Future of PerfAgents

The latest release also lays the foundation for several upcoming enhancements designed to further elevate performance engineering at scale:

• Real‑time monitoring of underlying application infrastructure to deliver deeper operational visibility during load conditions.

• Advanced multi‑thread and multi‑agent orchestration to support more complex and distributed performance test scenarios.

• Expanded support for load generators and test execution across additional cloud platforms, enabling broader infrastructure flexibility.

• AI‑driven generation of JMeter performance tests, simplifying script creation and accelerating test setup.

• AI‑powered results analysis and insights to help teams quickly identify performance bottlenecks and optimize system behavior.

Testing Mavens continues to invest in making performance engineering more autonomous, scalable, and intelligent-aligning tooling innovation with the needs of high‑velocity engineering organizations.

About Testing Mavens

Testing Mavens is a global quality engineering company specializing in performance engineering, automation, observability, and cloud-native testing solutions. With deep engineering expertise and a customer‑first mindset, Testing Mavens helps organizations deliver reliable, high‑performing digital experiences.

Learn more: www.testingmavens.com | www.perfagents.com

CONTACT:

Media Contact Info:
Name: Jessica Wilson
Email: media@testingmavens.com
Phone#: (908) 400-2635

SOURCE: Testing Mavens

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SAN FRANCISCO, CALIFORNIA / ACCESS Newswire / February 23, 2026 / Haven Safety AI, the leading AI-native platform for proactive workplace safety in high-risk industries, today commended the U.S. House Committee on Education and the Workforce, Subcommittee on Workforce Protections, for its February 11, 2026 hearing titled “Building an AI-Ready America: Safer Workplaces Through Smarter Technology.” The hearing underscored the transformative potential of artificial intelligence to shift occupational safety from reactive, incident-based approaches to predictive, data-driven prevention. This vision aligns closely with the core mission of Haven’s innovative safety intelligence platform.

During the hearing, lawmakers and expert witnesses, including representatives from industry associations and technology leaders, highlighted how AI tools are already detecting hidden hazards, analyzing patterns to prevent incidents, and saving lives on an unprecedented scale. Testimony emphasized real-world applications such as in-vehicle cameras that identify unsafe behaviors like drowsy driving or tailgating, predictive analytics to forecast injury risks, and wearable technologies that alert workers to dangers like heat stress before they escalate.

There was a focus on the need for balanced policy that fosters innovation without compromising safety. Witnesses reinforced that AI augments human oversight, prolongs careers in labor-intensive fields, and reduces barriers for small businesses when regulations remain flexible rather than patchwork.

Haven Safety AI’s mission directly embodies these priorities. By synthesizing data from incidents, sensors, interviews, and operational sources, Haven uncovers systemic risks, predicts potential serious events, and delivers actionable intelligence to prevent injuries before they occur. This AI co-pilot approach moves EHS (Environmental, Health, and Safety) teams beyond documentation and compliance toward true prevention. It aligns closely with the hearing’s call for smarter, governed technology that prioritizes worker protection.

“Congressional recognition of AI’s life-saving role in high-hazard workplaces is a pivotal moment for the safety industry,” said a Haven Safety AI spokesperson. “At Haven, we are proud to lead this evolution by empowering organizations to predict and stop root causes of incidents, reduce serious injuries, and build stronger safety cultures. This hearing validates what we have seen in practice: when AI is applied responsibly and with human oversight, it does not replace safety professionals. It supercharges them to protect lives more effectively than ever before.”

Haven Safety AI continues to innovate at the intersection of AI and occupational safety. The company helps enterprises in construction, manufacturing, logistics, and other high-risk sectors achieve measurable reductions in incident rates through predictive insights and streamlined investigations.

For more insights from the hearing, read Haven’s full recap: “Safer Workplaces Through Smarter Technology” Hearing: What we learned from the “Building an AI-ready America: Safer Workplaces Through Smarter Technology” Congressional Hearing at https://www.havensafety.com/blog-news/index.

To learn how Haven’s AI-native platform can transform your safety program, visit www.havensafety.com or contact us to schedule a demo.

About Haven Safety AI
Haven Safety AI, a product of Haven Safety Corporation, provides an AI-native platform for incident investigations, root cause analysis, and proactive risk reduction. By combining artificial intelligence with a structured industry knowledge graph, Haven helps organizations capture frontline insights, analyze systemic causes, and continuously improve safety performance. For more information, visit www.havensafety.com.

Media Contact: jane@havensafety.com

SOURCE: Haven Safety Corporation

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Viral oral care brand with nearly 1 million TikTok Shop orders secures major retail partnership.

NEW YORK CITY, NY / ACCESS Newswire / February 23, 2026 / NOBS, the dentist-formulated oral care brand co-founded by Dr. Ilon Choai, today announced its expansion into Target stores nationwide. The partnership marks a significant milestone for the digital-first brand, which has processed over 1 million orders through TikTok Shop alone and maintains its position as the platform’s #1 selling toothpaste brand.

“Too many oral care products are built around legacy formulas rather than modern science,” said Dr. Ilon Choai, dentist and co-founder of NOBS. “We formulated NOBS to deliver proven enamel protection while giving families a cleaner, more thoughtful alternative.”

The retail expansion comes as NOBS continues to reshape consumer expectations in oral care, offering scientifically-validated alternatives to traditional fluoride products. Target will carry the brand’s flagship NOBS hydroxyapatite toothpaste tablets which has achieved top rankings across digital marketplaces.

From Social Commerce to Shelf Success

The transition from TikTok sensation to Target shelves represents a natural evolution for NOBS, which has built its reputation through authentic consumer engagement and scientific credibility. The brand’s rapid ascent on TikTok Shop demonstrates the growing consumer demand for transparent, non-toxic oral care solutions.

“Our journey from TikTok to Target reflects something much bigger than a business milestone, it’s validation that consumers are ready for a fundamental shift in how they approach oral health,” said Calvin Klaski, CEO and co-founder of NOBS. “We’ve listened to our community of nearly one million customers who have been asking where they can find NOBS locally. Target’s commitment to offering innovative, purpose-driven brands makes them the perfect partner to help us reach even more families seeking safer oral care options.”

Meeting Consumer Demand at Scale

The Target partnership addresses the overwhelming demand NOBS has experienced across digital channels. As the #1 selling toothpaste on TikTok Shop and a top-15 brand in Amazon’s competitive toothpaste category, NOBS has proven that consumers actively seek alternatives to conventional oral care products when presented with scientifically-backed options.

The Power of Authentic Social Commerce

NOBS’s meteoric rise on TikTok Shop showcases the transformative potential of social commerce when paired with genuine product innovation. The brand’s success stems from thousands of organic creator partnerships and user testimonials, with customers frequently sharing their “NOBS journey” through before-and-after content and unboxing videos. The authentic enthusiasm from real users has created a self-sustaining cycle of discovery and advocacy, proving that modern consumers value peer recommendations and transparent brand communication over traditional advertising. This social-first approach has not only driven sales but also educated millions about hydroxyapatite as an effective alternative to fluoride, fundamentally shifting the oral care conversation online.

Sustainability Meets Accessibility

The Target partnership also advances NOBS’s environmental mission by making plastic-free oral care more accessible to mainstream consumers. Each NOBS tablet eliminates the need for traditional plastic tubes, with the brand estimating it has already prevented over 500,000 plastic toothpaste tubes from entering landfills through its direct-to-consumer sales alone.

“Bringing NOBS to Target means we can amplify our environmental impact exponentially,” added Klaski. “Every family that switches to our tablets is making a choice that benefits both their health and the planet. Target’s reach allows us to scale that positive impact in ways that purely digital channels cannot match.”

Clinical Validation Drives Retail Confidence

Central to NOBS’s retail expansion is the brand’s commitment to scientific validation. Unlike many emerging oral care brands that rely solely on ingredient trends, NOBS has invested in an independent peer-reviewed study that demonstrates its hydroxyapatite formula matches fluoride’s protective benefits without potential toxicity concerns.

The brand’s formulation, containing 5% nano-hydroxyapatite, underwent rigorous testing in partnership with the Department of Comprehensive Dentistry at The University of Texas. Results showed NOBS tablets were equally effective as sodium fluoride toothpastes in preventing tooth demineralization.

Strategic Timing for Market Disruption

The retail expansion comes at a pivotal moment in the oral care industry, as consumers increasingly scrutinize ingredient lists and seek transparency from personal care brands. NOBS’s success on TikTok Shop has been driven largely by user-generated content featuring real customers sharing their experiences with the brand’s hydroxyapatite formula.

This authentic advocacy has translated into impressive metrics: the brand’s TikTok presence has generated over 1 billion views for hydroxyapatite-related content, educating consumers about alternatives to fluoride while building trust through transparency.

Future Growth Trajectory

The Target partnership represents the first phase of NOBS’s broader retail strategy, with additional major retailer announcements expected in the future. The company projects that retail expansion will double its customer base within the first year while maintaining the direct-to-consumer relationships that have fueled its initial growth.

“We’re not abandoning our digital roots,” Klaski emphasized. “Our TikTok Shop success taught us the power of community-driven growth. As we expand into Target and beyond, we’re committed to maintaining that direct connection with our customers while making our products available wherever they prefer to shop.”

NOBS hydroxyapatite toothpaste tablets will be available in over 900 Target stores nationwide. The brand will continue to maintain its strong presence on TikTok Shop, Amazon, and its website at nobsroutines.com.

About NOBS

NOBS is a revolutionary oral care company dedicated to creating high-efficacy, non-toxic hygiene products that challenge industry norms. Best known for their scientifically-validated hydroxyapatite toothpaste tablets, the brand prioritizes sustainability, transparency, and scientific innovation. NOBS has quickly become one of the leading alternative oral care brands in North America. For more information, visit nobsroutines.com.

Contact Information

Name: Calvin Klaski
email: hello@mail-nobsroutines.com

SOURCE: NOBS

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The Datrix Group martech company is among the organizations selected globally in the BI and Advanced Analytics category

MILAN, IT / ACCESS Newswire / February 24, 2026 / Bytek, a Datrix martech company specializing in Predictive Intelligence and data activation, announces that it has joined the Google Cloud Ready – BigQuery program after meeting the requirements for the BI, ML, and Advanced Analytics category.

This achievement, which follows Bytek joining Google Cloud Marketplace, is recognition that Bytek’s solutions can integrate natively and optimally with the BigQuery autonomous data to AI platform, in compliance with stringent technical standards and best practices defined by Google Cloud.

The Google Cloud Ready – BigQuery designation is awarded at the end of a validation process conducted by Google Cloud teams, designed to help ensure high levels of performance, reliability, and interoperability in enterprise environments.

At the core of this recognition is the Bytek Prediction Platform, designed to transform first-party data into predictive signals ready for activation.

The platform operates directly on BigQuery, unifying and enriching data from heterogeneous sources – such as web and app analytics, CRM, media, and business systems – and applying AI and machine-learning models to generate predictive insights that support operational decision-making.

The signals produced by the platform can be leveraged for advanced business intelligence, advanced analytics, and data-driven activation use cases, helping companies improve performance, relevance, and the overall impact of their initiatives.

Bytek’s Google Cloud Ready – BigQuery designation offers immediate and tangible value for customers. They can benefit from:

• Greater confidence in choosing a partner solution validated by Google Cloud;

• Faster selection and adoption processes, thanks to a platform that is already tested and certified;

• Less time spent evaluating tools, with more focus on building high-impact business solutions.

This advantage is particularly relevant in complex environments, where speed, scalability, and data reliability are critical success factors for analytics and AI projects.

The designation also recognizes Bytek’s distinctive technological approach, based on a warehouse-native, zero-copy model.

The platform works directly within BigQuery, without duplicating or moving data across environments, enabling companies to unlock the value of their first-party data more efficiently, securely, and at scale, while reducing architectural complexity and implementation time.

Joining the Google Cloud Ready – BigQuery program strengthens Bytek’s, and the Datrix Group’s, position within the Google Cloud ecosystem and opens up new collaboration opportunities, including joint communication and go-to-market initiatives, increased visibility as a certified partner, and ongoing dialogue with BigQuery product teams.

“Joining the Google Cloud Ready – BigQuery program validates our vision of an AI that doesn’t move data, but enables it where it lives. Today, the challenge is no longer just to predict, but to orchestrate: by integrating traditional machine learning with new reasoning systems, we transform the data warehouse into an agentic environment designed for the performance and lifecycle marketing use cases we care most about. This warehouse-native approach allows companies to move from simple insights to truly intelligent agents capable of generating tangible impact, making predictive value-based bidding, monetization, and hyper-personalization concrete and scalable,” comments Paolo Dello Vicario, Co-Founder of Datrix and CEO of Bytek.

ABOUT BYTEK

Bytek is the MarTech Company of the Datrix Group. For over a decade, Bytek has been developing AI solutions for marketing and sales, helping businesses, banks, and retailers transform data into competitive advantage. The Bytek Prediction Platform centralizes and enriches first-party data with advanced prediction and detection algorithms, in a privacy-first architecture. Backed by a team of marketing science experts, all models are tailored to fit specific business needs and maximize performance. Bytek’s approach is rooted in innovation and experimentation, providing companies with the strategic and technological support they need to stay ahead.

Datrix is a Group listed on Euronext Growth Milan (ISIN code IT00054683), leading the first international ecosystem of vertical Artificial Intelligence software companies. The Group is active with AI-Based solutions in 2 business areas: AI for Data Monetization (to maximize growth opportunities in the Martech, AdTech, and FinTech sectors by transforming data into tangible value) and AI for Industrial & Business Processes (to optimize the efficiency of industrial and business processes in key sectors such as energy, manufacturing, finance, logistics, and transportation). The Datrix Group today includes the brands: Adapex, Aramix, ByTek and Navla.

Datrix is also a technology partner of over 20 universities and international research centers for important Research & Development projects (funded by the European Union and Italy) based on Artificial Intelligence algorithms in the fields of LifeScience/Health, Social Well Being, and Cybersecurity. Datrix, with headquarters in Italy, operates in Europe, the United States, and the United Arab Emirates.

More info at www.datrixgroup.com

CONTACTS

• Commercial inquiries: info@bytek.ai

• Press & Communication: Camilla Varrella, Marketing & Communication Specialist – camilla.varrella@bytek.ai

• Investor Relations: Giuseppe Venezia, tel. +39 0276281064 – ir@datrixgroup.com

• Investor Relations Consultant: Chiara Cardelli (KT&Partners) – ir@datrixgroup.com

SOURCE: Bytek srl

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