Transforming Genetic Testing with Flexibility and Control

In the fast-changing realm of health and wellness, organizations require more than standard solutions. They seek platforms that can evolve to reflect their distinctive vision, branding, and clinical philosophies. GeneMetrics was established with this specific goal in mind: to enable health companies, practitioners, and researchers to utilize fully customizable testing solutions that extend well beyond white-label offerings.

The Challenge: A Disjointed Genetics Market

The genetics sector is saturated with choices, yet none provide a comprehensive solution.

• Consumer-oriented kits often lack depth, designed more for entertainment or superficial wellness insights.
• Clinical platforms tend to be inflexible, overly complex, or tailored solely for specialists.
• Diagnostic and advanced testing solutions frequently operate as black boxes, with algorithms that clients cannot modify or scrutinize.
• Practitioners and companies are usually compelled to choose between two extremes: consumer-friendly or clinically robust, but rarely both.

Crucially, no platform integrates lifestyle, clinical, diagnostic, and advanced genetics under a single umbrella. Clients find themselves assembling incomplete solutions from various providers, each with its own set of limitations.

The outcome is a marketplace filled with partial solutions. They are overly simplistic for practitioners, too unclear for patients, and far too fragmented for anyone seeking flexibility.

The Challenge: A Disjointed Patient Experience

This fragmentation in the industry adversely affects the patient journey.

• Numerous tests across genetics, epigenetics, bloodwork, and microbiome.
• Multiple registration portals and login credentials.
• Various PDFs, each with differing formats that are difficult to decipher.
• Conflicting interpretations that can confuse patients.

Patients often feel overwhelmed, and practitioners waste precious hours. Trust in personalized health diminishes.

The Solution: A Cohesive, Customizable Platform

GeneMetrics was designed to address both sides of this dilemma. It stands as the first platform to unify lifestyle, clinical, diagnostic, and advanced genetic testing within a single framework. Clients no longer need to choose between extremes or manage multiple disconnected vendors.

More importantly, GeneMetrics enables clients to merge reports in meaningful ways. A single patient report can integrate genetics, bloodwork, and lifestyle factors into one cohesive, actionable narrative. Each component is tailored to align with the practitioner’s philosophy and the patient’s requirements.

Many other “white-label” or “private-label” solutions available typically provide a one-size-fits-all model. They fail to recognize that practitioners may have varying philosophies, methodologies, product approaches, or EHR systems to integrate with. GeneMetrics understands these nuances. From sequencing options to report design, from recommendation logic to software integrations, every aspect can be customized to reflect a practitioner’s unique care philosophy.

Rather than offering generic black-box reporting, GeneMetrics restores control to clients. The result is an ideal hybrid solution: scientifically robust yet accessible to patients, deeply technical yet easy to understand, flexible yet cohesive.

A Platform Designed for Endless Customization

In contrast to private-label services that merely rebrand generic products, GeneMetrics specializes in custom testing product development. Every aspect, from kit design and packaging to wet-lab testing and data reporting, can be customized to meet the client’s specifications.

GeneMetrics’ fundamental promise is limitless customization. Currently, there is no report or testing category for which the company lacks coverage. With one of the most extensive libraries of report elements and scientific topics in the market, featuring thousands of validated options, clients can create offerings that are as straightforward or as sophisticated as they need.

Advanced Sequencing and Testing Capabilities

GeneMetrics provides one of the widest arrays of sequencing and laboratory technologies available, including:

• Bead-chip genotyping arrays (approximately 1 million SNPs per chip)
• Clinical-grade Whole Exome Sequencing (WES)
• Clinical-grade Whole Genome Sequencing (WGS)
• PCR and PGx panels
• Testing for epigenetics, blood, urine, saliva, and microbiome

Clients can sequence and report on anything from a single SNP to hundreds of millions of variants, ensuring complete flexibility across consumer lifestyle kits, clinical diagnostics, and enterprise research.

Actionable Insights That Emphasize Clarity

Insights are only beneficial if they drive action. GeneMetrics features a fully customizable recommendation engine that can prioritize supplements, dietary adjustments, lifestyle changes, modulators, or medications.

Unlike platforms that inundate users with endless bullet points, GeneMetrics adheres to the principle that clarity is more important than volume. The result is that patients receive actionable, prioritized recommendations, practitioners save valuable interpretation time, and brands achieve meaningful outcomes rather than noise.

Demonstrated Impact

Clients using GeneMetrics are already witnessing tangible results.

• Operational efficiency: A U.S. functional medicine practice reduced practitioner analysis time by 70 percent after implementing GeneMetrics’ recommendation engine.
• Scaling success: A European health AI company expanded from a pilot of 500 patients to 50,000 users in less than six months by utilizing GeneMetrics’ rapid scalability.
• Patient involvement: A Canadian wellness brand experienced a threefold increase in repeat kit orders after integrating fragmented tests into a single unified GeneMetrics-powered platform.
• Research preparedness: A global genomics firm leveraged GeneMetrics’ auditing system to secure a government contract that demanded the highest compliance standards.

Science That Withstands Scrutiny

At GeneMetrics, maintaining scientific integrity is paramount. Each methodology, from polygenic and monogenic risk scoring to pharmacogenomics, imputation, ancestry analysis, methylation studies, and multi-omic bioinformatics, is rigorously validated and fully auditable.

The platform features a dedicated auditing system, making it the most transparent and audit-ready scientific solution available. GeneMetrics also incorporates machine learning capabilities, with algorithms referencing over 140,000 peer-reviewed studies to inform next-generation interpretations.

This innovation is supported by a team of over 80 professionals, including more than 40 MDs, PhDs, bioinformaticians, and data scientists, all guided by a Medical and Science Advisory Board.

Unyielding Data Security and Client Empowerment

GeneMetrics adheres to the highest compliance standards in the industry, including:

• HIPAA
• GDPR
• SOC 2 Type 2
• ISO27001

Data is protected through multi-layer encryption: AES-256 for data at rest, TLS for data in transit, and compartmentalized databases.

Most crucially, clients retain complete ownership of their data. GeneMetrics neither sells nor utilizes client data, and clients establish their own privacy policies and storage options. Many opt to transparently transfer ownership directly to patients, reinforcing trust at every level.

For enhanced transparency, GeneMetrics maintains live compliance policies and monitoring at trust.genemetrics.com.

Confidentiality as a Service

GeneMetrics intentionally avoids the limelight. It does not compete with its clients and does not operate a consumer-facing brand. Instead, it offers confidentiality as a service, enabling clients to launch unique products without concerns of overlap or competition.

Beyond White-Label: What GeneMetrics Represents

To clarify its role, GeneMetrics is:

• Not B2C: it never directly competes with clients.
• Not private-label: it does not merely apply a logo to generic products.
• Not wholesale: it does not operate as a bulk reseller.

Instead, GeneMetrics is the only fully auditable, infinitely customizable backend genomics platform in the industry. It offers complete brand ownership and comprehensive innovation.

Competitive Pricing and Scalable Economics

Depending on selections, unit costs can start under 100 dollars, with final pricing influenced by materials, logistics, lab technologies, and analysis choices.

When making direct comparisons, GeneMetrics’ wholesale rates consistently undercut market competitors, providing clients with better margins while delivering robust scientific outcomes.

Designed for Effortless Scaling

From boutique clinics to large-scale governmental genomics initiatives, GeneMetrics is structured to scale seamlessly. Its infrastructure supports turn-key logistics management, encompassing kit manufacturing, co-packing, fulfillment, and data analysis.

Capacity can expand almost overnight, ensuring that clients never outgrow the platform.

Leadership and Founding Narrative

GeneMetrics was established by a group of clinicians, scientists, and legal experts committed to addressing a fragmented industry. CEO Benji Rabhan, one of the co-founders, leads a mission-driven team that prioritizes science, confidentiality, and client empowerment above all else.

The company’s culture reflects its origins: scientists and data experts working behind the scenes to allow clients to excel in the spotlight.

Trusted Globally

While confidentiality agreements prevent the disclosure of client identities or numbers, GeneMetrics is a trusted backend provider for leading genomics and health organizations around the globe. Its influence extends across clinics, health AI companies, research institutions, and laboratories on multiple continents.

The Future of Precision Health

GeneMetrics is working toward a future where precision health is proactive, cohesive, and scalable. By integrating genetics, epigenetics, blood, microbiome, and lifestyle data into one seamless ecosystem powered by AI and multi-omic bioinformatics, the company is facilitating the transition from reactive medicine to personalized, preventive care for everyone.

Ready to Move Beyond White-Label?

GeneMetrics is more than just a testing platform. It serves as a partner in innovation. For those prepared to provide precision health products that are seamless, reliable, and genuinely their own, the next step is straightforward:

👉 Schedule a confidential call with our team to learn more.

Contact Information:

GeneMetrics

6507 Jester Blvd
Austin, Texas 78750
United States

Chris Haas
+1 898202601
https://genemetrics.com