This page contains press release content distributed by XPR Media. Members of the editorial and news staff of the USA TODAY Network were not involved in the creation of this content.

VIEWPOINT: Big Tech Just Saved Nuclear -Now It Needs Thermal Storage to Work

This is the second installment in Brenmiller Energy’s “Viewpoint” Series, which explores the infrastructure, innovation, and storage technologies needed to build a resilient, low-carbon energy future.

TEL AVIV, ISRAEL / ACCESS Newswire / June 9, 2025 / The recent announcement that Meta signed a 20-year power purchase agreement to purchase roughly 1.1 gigawatts of energy from Constellation’s Clinton Clean Energy Center in Illinois, the entire output from the site’s one nuclear reactor, is being celebrated as a nuclear renaissance milestone. We see it as a catalyst. The deal not only saved a vital zero-emissions plant from potential closure but also signaled a new era of private-sector alignment with long-term energy planning.

It also confirmed something we at Brenmiller Energy have been saying for years: clean energy generation alone is not enough.

In an increasingly complex and electrified world driven by AI workloads and 24/7 compute demands, flexibility and system management-not just sufficient energy generation-are the constraints. That’s especially true for nuclear energy. Nuclear energy delivers unmatched baseload stability; however, it was never built to handle dynamic, real-time load profiles created by today’s technology-dependent world.

That’s the challenge Big Tech is now facing. It’s also where thermal energy storage, including our bGen™ technology, can play a supporting role.

Nuclear Wasn’t Designed for What’s Already Here

Traditional nuclear reactors were optimized to run at full capacity, continuously. That model made sense in a 20th-century grid-when baseload demand was steady, and flexibility wasn’t mission-critical.

But today’s energy reality looks very different:

  • Hyperscale data centers operate in real-time energy demand cycles that can vary not just hourly, but minute to minute.

  • Manufacturers are electrifying industrial heat. Not only to reduce carbon emissions but to de-risk cost visibility associated with natural gas and fossil fuels.

  • The energy mix includes variable renewables (such as wind and solar) that require precise grid-managing balance. Without it, major power outages similar to what happened in the Iberian Peninsula could become more frequent.

  • Countries are building off-grid and island-mode projects that need local dispatch control.

In this new energy landscape, nuclear power, despite its significant contributions, cannot deliver what is required on its own. Not because it lacks the power-generating strength but because it lacks proper management. That reality isn’t going unnoticed.

Deals like the latest one above prove that for nuclear power to be a truly viable solution to soaring energy demands, it needs a partner. Pairing it with proven thermal storage infrastructure-such as Brenmiller’s bGen™ platform-can be an ideal solution, as it converts baseload into dispatchable power 24/7/365, enabling nuclear power to meet peak demand, fills volatility gaps, and integrates into modern, decentralized grids.

Big Tech Understands the Stakes

Meta’s deal is not an isolated case. Google, Amazon, and Microsoft have all publicly committed to supporting the expansion of nuclear energy. Why? Because AI is rewriting the global energy equation.

According to multiple utility forecasts, electricity demand from AI could exceed 400 terawatt-hours annually in the U.S. alone by 2030. These workloads are not just large-they’re persistent and intolerant of downtime. The energy stack that supports them can’t rely on hope, incentives, or balancing acts between wind and solar. It needs firm, clean, flexible, and managed power-a profile no single-generation source can satisfy on its own.

This shortcoming is putting thermal energy storage in the spotlight for all the right reasons. And from our visionary approach to energy storage, Brenmiller Energy is uniquely positioned to capitalize. Once thought of as a niche focus is now a headline need. As important to the energy community, we’re past the conceptual stages.

Thermal Storage as the Nuclear Enabler

At Brenmiller Energy, we’ve already proven that our thermal energy storage technology works at an industrial scale. Our bGen™ systems are deployed across Europe, Israel, and the United States, powering decarbonization, balancing renewables, and supporting off-grid hydrogen production in ways that align directly with the future energy stack nuclear must serve.

Just as Meta is utilizing its energy commitments to keep nuclear plants operational, we believe energy buyers will turn to storage technologies to make those nuclear investments flexible enough to matter. Brenmiller Energy has the assets to make that happen-and we’re executing it today. Moreover, we can mitigate the time spent on developing SMRs, which may or may not prove to be an efficient solution.

Making the Grid Ready for AI-and for SMRs

Constellation, the operator of the Clinton plant, has already indicated it may seek to install a small modular reactor at the site in the future. That would align with President Trump’s recently signed executive orders calling for streamlined SMR permitting and domestic fuel sourcing.

The key issue? SMRs, while more flexible than legacy reactors, will still need supporting infrastructure to unlock that flexibility at the grid level. Without storage, the same challenges apply: static generation trying to fit into dynamic loads. We can help overcome those challenges.

Brenmiller’s bGen™ platform offers a modular, shippable, and commercially proven storage solution that can absorb excess thermal energy and redeploy it on demand, enabling nuclear of any size to deliver on the 21st-century energy promise.

An Energized World Needs The Right Infrastructure

The energy world is evolving fast. And the return of nuclear is not a potentiality-it’s already happening. But if we want nuclear to succeed in powering the digital world and its economy, it must be paired with enabling infrastructure that makes it adaptable, flexible, and future-proof.

Thermal energy storage is that infrastructure.

Without it, nuclear will remain a static asset in a dynamic world. With it, it becomes part of a flexible, scalable, AI-ready grid. And that’s the kind of energy future we’re building at Brenmiller Energy-one milestone, one deployment, and one inflection point at a time.

By Doron Brenmiller, Chief Business Officer, Brenmiller Energy, a global provider of thermal energy storage solutions deployed across Europe, Israel, and the U.S.

Sources:

About bGen™

bGen™ ZERO is Brenmiller’s TES system, which converts electricity into heat to power sustainable industrial processes at a price that is competitive with natural gas. The bGen™ ZERO charges by capturing low-cost electricity from renewables or the grid and stores it in crushed rocks. It then discharges steam, hot water, or hot air on demand according to customer requirements. The bGen™ ZERO also supports the development of utility-scale renewables by providing critical flexibility and grid-balancing capabilities. bGen™ ZERO was named among TIME’s Best Inventions of 2023 in the Green Energy category and won Gold in the Energy Storage and Management category at the 2025 Edison Awards.

About Brenmiller Energy Ltd.

Brenmiller Energy helps energy-intensive industries and power producers end their reliance on fossil fuel boilers. Brenmiller’s patented bGen™ ZERO thermal battery is a modular and scalable energy storage system that turns renewable electricity into zero-emission heat. It charges using low-cost renewable electricity and discharges a continuous supply of heat on demand and according to its customers’ needs. The most experienced thermal battery developer on the market, Brenmiller operates the world’s only gigafactory for thermal battery production and is trusted by leading multinational energy companies. For more information visit the Company’s website at https://bren-energy.com/ and follow the company on X and LinkedIn.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and other federal securities laws. Statements that are not statements of historical fact may be deemed to be forward-looking statements. For example, the company is using forward-looking statements in this press release when it discusses: that the Company’s bGen™ system installation at Purchase College will reduce 550 metric tons of CO2 emissions annually; that TES modularity enables flexible and efficient deployment across diverse infrastructure; and that as more public entities prioritize net-zero transitions, scalable and proven solutions like our bGen™ can provide a suitable solution. Without limiting the generality of the foregoing, words such as “plan,” “project,” “potential,” “seek,” “may,” “will,” “expect,” “believe,” “anticipate,” “intend,” “could,” “estimate” or “continue” are intended to identify forward-looking statements. Readers are cautioned that certain crucial factors may affect the company’s actual results and could cause such results to differ materially from any forward-looking statements that may be made in this press release. Factors that may affect the Company’s results include, but are not limited to: the company’s planned level of revenues and capital expenditures; risks associated with the adequacy of existing cash resources; the demand for and market acceptance of our products; impact of competitive products and prices; product development, commercialization or technological difficulties; the success or failure of negotiations; trade, legal, social and economic risks; and political, economic and military instability in the Middle East, specifically in Israel. The forward-looking statements contained or implied in this press release are subject to other risks and uncertainties, many of which are beyond the control of the company, including those set forth in the Risk Factors section of the company’s Annual Report on Form 20-F for the year ended December 31, 2024 filed with the SEC on March 4, 2025, which is available on the SEC’s website, www.sec.gov. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.

Contact:

investors@bren-energy.com

SOURCE: Brenmiller Energy

View the original press release on ACCESS Newswire

Information contained on this page is provided by an independent third-party content provider. XPRMedia and this Site make no warranties or representations in connection therewith. If you are affiliated with this page and would like it removed please contact pressreleases@xpr.media

Beyond Memories Unveils Personalized Pet Crystals That Capture the Emotional Bond Between People and Their Pets

Beyond Memories Unveils Personalized Pet Crystals That Capture the Emotional Bond Between People and Their Pets

As pet ownership soars, Beyond Memories offers a unique and heartfelt way to immortalize furry family members-with high-quality 3D-engraved photo crystals made in the USA….

June 28, 2025

CoTec Holdings Corp. Announces Annual and Special Meeting Results

CoTec Holdings Corp. Announces Annual and Special Meeting Results

VANCOUVER, BC / ACCESS Newswire / June 27, 2025 / CoTec Holdings Corp. (TSXV:CTH)(OTCQB:CTHCF) (the “Company“) is pleased to announce that all resolutions were passed…

June 27, 2025

New to The Street Announces the Broadcast of Show Number 675 This Saturday at 6:30 PM EST on Bloomberg Television Featuring: FLOKI, BioVie (NASDAQ: BIVI), Arrive AI ($ARAI), Health In Tech (NASDAQ HIT), and Commercialville T.V.

New to The Street Announces the Broadcast of Show Number 675 This Saturday at 6:30 PM EST on Bloomberg Television Featuring: FLOKI, BioVie (NASDAQ: BIVI), Arrive AI ($ARAI), Health In Tech (NASDAQ HIT), and Commercialville T.V.

Show Number 675 is sponsored programming by Ainos (NASDAQ: AIMD), Arrive AI ($ARAI), Acurx Pharmaceuticals (NASDAQ: ACXP), Sustainable Green Team (OTC: SGTM) and Commercialville T.V….

June 27, 2025

Courted and Epique Realty Announce Strategic Partnership to Empower Agent Growth

Courted and Epique Realty Announce Strategic Partnership to Empower Agent Growth

Courted and Epique Realty are excited to announce a new partnership that brings the leading agent attraction and retention platform to all Epique agents NASHVILLE, TENNESSEE…

June 27, 2025

Epique Realty Triumphs Reaching Nationwide Presence, Announces Expansion to All 50 States at PowerCON 2025

Epique Realty Triumphs Reaching Nationwide Presence, Announces Expansion to All 50 States at PowerCON 2025

Keynote Speaker Simon T. Bailey Declares the Epique Agent-First Movement “Legendary,” Citing Company’s “Heart” as Key to Explosive Growth NASHVILLE, TN / ACCESS Newswire /…

June 27, 2025

Greenwich LifeSciences Interview to Air on the RedChip Small Stocks, Big Money(TM) Show on Bloomberg TV

Greenwich LifeSciences Interview to Air on the RedChip Small Stocks, Big Money(TM) Show on Bloomberg TV

ORLANDO, FLORIDA / ACCESS Newswire / June 27, 2025 / RedChip Companies will air an interview with Greenwich LifeSciences, Inc. (Nasdaq:GLSI) on the RedChip Small…

June 27, 2025

Received an IRS Letter? Clear Start Tax Breaks Down What IRS Notices Really Mean

Received an IRS Letter? Clear Start Tax Breaks Down What IRS Notices Really Mean

Clear Start Tax Helps Americans Navigate IRS Letters With Clarity and Confidence IRVINE, CA / ACCESS Newswire / June 27, 2025 / Every year, millions…

June 27, 2025

Leading Independent Proxy Advisory ISS Supports Compelling Case for Change to AstroNova Board of Directors and Recommends Vote on the GOLD Askeladden Card

Leading Independent Proxy Advisory ISS Supports Compelling Case for Change to AstroNova Board of Directors and Recommends Vote on the GOLD Askeladden Card

ISS finds “change at the Board level is warranted to improve independence and oversight”  ISS observes “pattern […] in which outside forces regularly affect results”…

June 27, 2025

Epique Realty Announces New Team Benefit: Free Lofty Team Instance Now Available

Epique Realty Announces New Team Benefit: Free Lofty Team Instance Now Available

Epique Realty and Lofty Expand Partnership to Supercharge Team Success with Free Lofty Team Platform NASHVILLE, TN / ACCESS Newswire / June 26, 2025 /…

June 26, 2025

Epique Realty Unveils EpiqueAI 2.0 – Thinking Outside the Chatbox

Epique Realty Unveils EpiqueAI 2.0 – Thinking Outside the Chatbox

NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / In a highly anticipated keynote at PowerCON 2025, CEO and Co-Founder Joshua Miller, the original…

June 26, 2025

Epique Realty Redefines Agent Support with Launch of  Free 24/7 Roadside Assistance and UrbanSitter

Epique Realty Redefines Agent Support with Launch of Free 24/7 Roadside Assistance and UrbanSitter

NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / In a presentation that highlighted Epique Realty’s profound commitment to its agents’ total well-being, COO…

June 26, 2025

Gladstone Commercial Announces Industrial Acquisition in Harrison Township, Michigan

Gladstone Commercial Announces Industrial Acquisition in Harrison Township, Michigan

MCLEAN, VA / ACCESS Newswire / June 26, 2025 / Gladstone Commercial Corporation (Nasdaq:GOOD) (“Gladstone Commercial”) is pleased to announce the acquisition of a 215,102…

June 26, 2025

Hair Transplant Turkey: Learn about the Quality of Smile Hair Clinic

Hair Transplant Turkey: Learn about the Quality of Smile Hair Clinic

ISTANBUL, TURKEY / ACCESS Newswire / June 26, 2025 / Baldness may be vexing and emotional burdening. Whether the root of the problem is genetics,…

June 26, 2025

Vibe Outside with Jake Owen and Dirty Heads Co-Headlining October Florida Mini Tour

Vibe Outside with Jake Owen and Dirty Heads Co-Headlining October Florida Mini Tour

NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / Jake Owen, renowned country artist and Dirty Heads, seasoned reggae/alt-rock band, are bringing a unique…

June 26, 2025

What is the FCRA, and How Can It Help Remove Collection Accounts From Your Credit Report?

What is the FCRA, and How Can It Help Remove Collection Accounts From Your Credit Report?

NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / When inaccurate or outdated collection accounts show up on a credit report, the…

June 26, 2025

NewsOut LLC Signs 10-Year Broadcast Deal with New to The Street – $500K Annually for Unlimited Global Media Distribution

NewsOut LLC Signs 10-Year Broadcast Deal with New to The Street – $500K Annually for Unlimited Global Media Distribution

NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / NewsOut LLC, a fast-growing leader in investor-focused video PR and broadcast amplification, has…

June 26, 2025

The Connection Between Alcohol Use and Psychiatric Conditions

The Connection Between Alcohol Use and Psychiatric Conditions

Earn Continuing Education credits and learn about the complex interplay between alcohol use disorder (AUD) and common co-occurring psychiatric conditions, including bipolar disorder, major depressive…

June 26, 2025

Barrie’s iSO Design & Interiors Honoured with 2025 Consumer Choice Award in Home Staging Services

Barrie’s iSO Design & Interiors Honoured with 2025 Consumer Choice Award in Home Staging Services

BARRIE, ONTARIO / ACCESS Newswire / June 26, 2025 / iSO Design & Interiors, a leading home staging, redesign, and organizing firm serving Simcoe County,…

June 26, 2025

GA-ASI Announces Investment in Dutch Technology Innovator Arceon

GA-ASI Announces Investment in Dutch Technology Innovator Arceon

Selection Follows Successful Pitch During Blue Magic Netherlands Event SAN DIEGO, CALIFORNIA / ACCESS Newswire / June 26, 2025 / General Atomics Aeronautical Systems, Inc….

June 26, 2025

Epique Realty Launches Epique Essentials – Agent-to-Agent Training That Delivers

Epique Realty Launches Epique Essentials – Agent-to-Agent Training That Delivers

Epique Realty Redefines Agent Training with ‘Epique Essentials, A New Program For the Field, By the Field NASHVILLE, TENNESSEE / ACCESS Newswire / June 26,…

June 26, 2025

Epique Realty Launches Epique Elevate, Powered by HouseAmp

Epique Realty Launches Epique Elevate, Powered by HouseAmp

Epique Realty Deepens Agent-Client Relationships with New Epique Elevate Home Management Platform NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / Epique Realty is…

June 26, 2025

Epique Realty Opens Waitlist for Epique Estates – The Luxury Collection

Epique Realty Opens Waitlist for Epique Estates – The Luxury Collection

Epique Realty Unveils Epique Estates, Setting a New Standard for Luxury Real Estate NASHVILLE, TENNESSEE / ACCESS Newswire / June 26, 2025 / In a…

June 26, 2025

Epique Realty Unlocks New Agent Income Stream with Free REDO Powered by BASE Renovation Program

Epique Realty Unlocks New Agent Income Stream with Free REDO Powered by BASE Renovation Program

Brokerage Removes All Fees for Pre-Sale Renovation Tool and Adds Payout for Agent Registrations NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / In…

June 26, 2025

Announcing the Epique en Espanol Committee – Expanding Access, Empowering Agents

Announcing the Epique en Espanol Committee – Expanding Access, Empowering Agents

NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / At the 2025 Epique PowerCON, Epique Realty is proud to announce the founding members of…

June 26, 2025

New to The Street Signs DataVault AI (DVLT) to 12-Month National Media Series Featuring Long-Form Interviews, TV Commercials, and Iconic Billboard Exposure – Filming Begins Immediately in Collaboration with FINTECH.TV

New to The Street Signs DataVault AI (DVLT) to 12-Month National Media Series Featuring Long-Form Interviews, TV Commercials, and Iconic Billboard Exposure – Filming Begins Immediately in Collaboration with FINTECH.TV

NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / New to The Street, the nationally syndicated financial media platform broadcasting on Bloomberg…

June 26, 2025

Epique Realty Announces Global Expansion Strategy at PowerCON 2025

Epique Realty Announces Global Expansion Strategy at PowerCON 2025

The Epique Revolution Goes Global: Brokerage Unveils International Expansion NASHVILLE TN / ACCESS Newswire / June 26, 2025 / The energy at the 2025 Epique…

June 26, 2025

Epique Realty Launches Power Coaching: A New Era of Agent Success

Epique Realty Launches Power Coaching: A New Era of Agent Success

Power Coaching connects participants with experienced Epique leaders. NASHVILLE, TN / ACCESS Newswire / June 26, 2025 / Epique Realty proudly unveils Power Coaching, a…

June 26, 2025

Alpine Mar Expands Service Growth Through Strategic Acquisition

Alpine Mar Expands Service Growth Through Strategic Acquisition

Firm Adds Assurance Services to its Growing Suite of Accounting and Finance Offerings, Strengthening Support for Small and Mid-Sized Businesses Navigating Tighter Lending Environments FORT…

June 26, 2025

Brenmiller Energy Signs a Memorandum of Understanding to Advance Thermal Energy Storage Solutions in Japan with a Major Japanese Corporation

Brenmiller Energy Signs a Memorandum of Understanding to Advance Thermal Energy Storage Solutions in Japan with a Major Japanese Corporation

ROSH HAAYIN, ISRAEL and YOKOHAMA, JAPAN / ACCESS Newswire / June 26, 2025 / Brenmiller Energy Ltd. (“Brenmiller” or the “Company”) (Nasdaq:BNRG), a global leader…

June 26, 2025

New Horizon Medical Solutions Expands Precise Bioscience Product Portfolio with Launch of AdvoGraft One and AdvoGraft Membrane Dual

New Horizon Medical Solutions Expands Precise Bioscience Product Portfolio with Launch of AdvoGraft One and AdvoGraft Membrane Dual

Natural amniotic membrane-based wound care solutions with CMS-approved Q codes plus billing and reimbursement pathways for healthcare providers and payers available now. LAS VEGAS, NV / ACCESS…

June 26, 2025

Diveroli Investment Group Launches with Mission to Uncover Deep Value Across Public and Private Markets

Diveroli Investment Group Launches with Mission to Uncover Deep Value Across Public and Private Markets

MIAMI, FL / ACCESS Newswire / June 26, 2025 / Diveroli Investment Group (DIG), a new strategic investment firm dedicated to unlocking value in overlooked…

June 26, 2025

Jaguar Health Board of Directors Authorizes Company to Include Cryptocurrency as a Treasury Reserve Asset

Jaguar Health Board of Directors Authorizes Company to Include Cryptocurrency as a Treasury Reserve Asset

Strategic decision positions Jaguar to diversify treasury holdings with a long-term digital store of value SAN FRANCISCO, CA / ACCESS Newswire / June 26, 2025…

June 26, 2025

Amaze and Picsart Partner to Turn Picsart Designs into Physical and Digital Products That Can Be Sold Globally

Amaze and Picsart Partner to Turn Picsart Designs into Physical and Digital Products That Can Be Sold Globally

For the First Time,Picsart Users Can Create Physical and Digital Merchandise Within the Creative App and Unlock New E-Commerce Opportunities NEWPORT BEACH, CALIFORNIA / ACCESS…

June 26, 2025

EON Resources Inc. Posts South Justis Field Call Deck to the Company Website

EON Resources Inc. Posts South Justis Field Call Deck to the Company Website

HOUSTON, TEXAS / ACCESS Newswire / June 26, 2025 / EON Resources Inc. (NYSE American:EONR) (“EON” or the “Company”) is an independent upstream energy company…

June 26, 2025

AstraBit Offers Markowitz-Based Portfolio Optimization for Algorithmic Crypto Strategy Allocation

AstraBit Offers Markowitz-Based Portfolio Optimization for Algorithmic Crypto Strategy Allocation

NEW YORK CITY, NY / ACCESS Newswire / June 26, 2025 / AstraBit has integrated a portfolio optimization engine grounded in Markowitz’s Modern Portfolio Theory…

June 26, 2025

Protagonist Therapeutics to Host Conference Call to Announce an Oral Obesity Development Candidate

Protagonist Therapeutics to Host Conference Call to Announce an Oral Obesity Development Candidate

Webcast and conference call to be held on Monday, June 30th at 4:30 pm ET, dial in information below NEWARK, CA / ACCESS Newswire /…

June 26, 2025

Waypoint AI Raises $3.1M Pre-Seed Round; Deploys first AI Customer Support Engineer for industry leaders including ClickHouse and Kpler.

Waypoint AI Raises $3.1M Pre-Seed Round; Deploys first AI Customer Support Engineer for industry leaders including ClickHouse and Kpler.

Backed by 42CAP and Dreamcraft Ventures, Waypoint AI is helping fast-growing software companies reclaim 15% of engineering capacity spent on customer-reported escalations. SILICON VALLEY, CA…

June 26, 2025

Sama Achieves B Corp Recertification and Releases 2024 Impact Report

Sama Achieves B Corp Recertification and Releases 2024 Impact Report

Company’s B Impact score climbed 19.9 points, while its 2024 initiatives cut carbon footprint 17.1%, shifted 23% of electricity to renewables, and deepened career-building programs…

June 26, 2025

On Its Centennial: The Occasion of Replacing the Kiswa of the Noble Kaaba Embodies the Kingdom of Saudi Arabia’s Enduring Care for the Two Holy Mosques

On Its Centennial: The Occasion of Replacing the Kiswa of the Noble Kaaba Embodies the Kingdom of Saudi Arabia’s Enduring Care for the Two Holy Mosques

MAKKAH, SAUDI ARABIA, SA / ACCESS Newswire / June 26, 2025 / The General Authority for the Care of the Two Holy Mosques, represented by…

June 26, 2025

Faces Over Logos: The Art of Personal Branding in 2025 With JJ Carter and 7 Wonders

Faces Over Logos: The Art of Personal Branding in 2025 With JJ Carter and 7 Wonders

AUSTIN, TX / ACCESS Newswire / June 25, 2025 / In 2025, your logo doesn’t represent the brand. Your face does. Consumers scroll past polished…

June 25, 2025