The Firm Report explores why law firm ads generate leads but fail to convert cases, and how intake and branding impact real growth.
CORAL SPRINGS, FL, UNITED STATES, February 26, 2026 /EINPresswire.com/ — In a new episode of The Firm Report, titled “Why Your Law Firm Ads Aren’t Converting (It’s Not the Marketing) | Featuring Margarita Eberline,” host Zach Hoffman speaks with Margarita Eberline, Founder of Marketing Boss and a fractional CMO who works closely with law firms across the country, to examine why many firms generate leads but fail to convert them into signed cases.
The conversation shifts the focus away from click-through rates and cost per lead and toward what happens after the phone rings. Eberline explains why strong advertising campaigns can still underperform when intake systems, internal processes, or brand positioning aren’t aligned.
“Firms often look at the ad account first,” said Hoffman, a leading law firm marketing expert and host of The Firm Report. “But the real bottleneck is frequently inside the firm.”
The episode explores why great ads cannot compensate for weak intake, slow follow-up, or inconsistent messaging. Eberline shares how branding and operational clarity directly impact conversion rates.
They also discuss the shifting balance between Google and social media for client acquisition, the continued decline of traditional media, and why attorneys who invest in personal branding are seeing stronger long-term growth.
One example highlighted in the episode shows how a firm increased revenue by 25 to 35 percent without raising its advertising budget, simply by fixing internal breakdowns and improving conversion systems.
For firms that feel stuck despite ongoing marketing investment, the episode offers a practical reframing: before increasing spend, evaluate what happens after the lead comes in.
To learn more about digital marketing strategies for law firms, visit Exults Law Firm Marketing.
About The Firm Report
The Firm Report with Zach Hoffman is your go-to podcast for mastering the business side of law. Each episode delivers powerful insights, actionable strategies, and proven marketing techniques designed to help law firms grow, attract clients, and dominate their niche. From building a strong digital presence to leveraging social media, content marketing, and community partnerships, Zach brings expert advice and real-world examples tailored specifically for legal professionals. Alongside special guests and case studies, the show explores how law firms of every size can strengthen their brand, boost visibility, and achieve sustainable growth. Whether you’re an attorney just starting your practice or a seasoned firm looking to scale, this podcast equips you with the tools, mindset, and strategies needed to stay competitive in today’s digital-first world.
Bien Bui
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